The 3 Keys to Website Marketing Success are:
If someone is going down the wrong road, he doesn't need motivation to speed him up. What he needs is education to turn him around. - Jim Rohn

I’m going to give you the 3 keys to web site marketing success. This is what it really takes to be successful, on the net. This is what I do. These concepts work, you can take the same concepts you learn, in the next few paragraphs, and apply them to any marketing campaign. The percentage of time and energy you should spend on each is included below.

Success Key 1 - Have lots of good, useful content
34% of your time and energy

You need a lot of informational, educational or entertaining content, on your site. Internet eCommerce experts say that you have to get a visitor back to your site 8 times, before they will do what it is you want them to do. I tend to agree with that. I think you have to have a lot of different types of content: different ‘rides’, different amusements, different resources and different information. You want your web site to be saved in your visitor’s ‘Favorites’. If you’re not there, you have failed! Think of your visitors’ favorites as a mini SE. It’s a link directory that all of us have and it’s in our browser. You want to be in the favorite’s subject area and you want to be at the TOP! In order to keep you at the top, in a visitor’s ‘favorites’. Use keywords and phrases, in your web pages, which pertain to your Theme or subject of your web site, so that the various SE robots will index them properly. Your keywords, in your html pages, pretty much take care of themselves. You are automatically using them as content so they’ll be correct.

Success Key 2 - Have lots of quality links pointing to your web site

Have lots of quality links pointing to your web site from other web sites that match as closely as possible the Themes or subjects of your own web site's content.

33% of your time and energy

Have as many QUALITY links pointing to your site as you can get. Obtain Quality Links pointing to your site, from other web sites that match the content of your own web site as closely as possible. This concept is extremely important! If you follow my advice, you’ll get immediate traffic; link traffic, return traffic and search engine traffic. Search engines will find your links. You’ll never have to resubmit your site. They know you’re there. They find your content and index your site. It is the easiest way to get noticed by the search engines. When you get 10, 25 or 50 sites, pointing to you and that number keeps growing and growing; it marks a flag in those SE algorithms. Here is an active site that’s growing in its community. When I say ‘community’, I mean your ‘subject community’, your ‘Theme community’. If you’re a Parrot website, then you’re growing in your Parrot, Bird subjects and your Parrot Community.

Success Key 3 - Create opportunities by networking

Expand your luck base, learn to recognize opportunities, nourish them to create strategic alliances that hopefully will develop into trusted ones.

33% of your time and energy

This key is what will rocket your website into the limelight.. All business growth consists of opportunities that come along and business owners that see the opportunities, as such, and take advantage of them. To attract these opportunities, is the key to success. Attracting them is a combination of luck, hard work and common sense. Smart business managers expand, on this luck base, in various ways. In the real world, contacting people and telling them about your product, telephone solicitations, advertising,, advertising in a real-world phone book; are all ways to expand your luck base. Giving your customers free information to induce word of mouth, a friendly attitude, a good support area; these are some of the ways of expanding a luck base to create opportunities for good luck to happen to you. The ways of expanding your luck base are as diverse as the number of different kinds of businesses. Creating your good luck leads to creating a buying customer or the formation of strategic alliances, with others in your field. Once you start forming strategic alliances with other web or business entities, your business starts to become a presence. Once a true web presence, you become one of the centers of attention or perhaps even THE center of attention for your theme or industry.

Summation

If you follow these three keys you will get traffic and become successful on the web. When you start trading links, you will get quality links pointing to your site. Search engines will find you quickly and not forget you. You will interact, with other webmasters, creating opportunities from the email requests, to others.