There's a rumor floating around the Internet that one and two page web sites can't possibly rank well in a Search Engine.

Wrong.

They can rank very well in any Search Engine, just not for more than two or three keywords.

But…

If you want to dominate a category that contains dozens or hundreds of profitable keywords or products, you're going to need multiple pages on your site each targeting a different keyword from your category.

I'm going to group these additional pages into one lump term – “Content Pages.”

Now a content page can be a product, a Newsletter, a Review of a Product, a Recommendation for an Affiliate Product, a Listing of Related web sites or Directories of useful resources or best of all an article on Expo Stands, Display Systems or Events. (With these articles other webmasters will link to your articles to supplement their own content, this is discussed in more details further on)

But the main point is each one of these pages is another opportunity for it to rank.

So, you need to take care about structuring these pages so that they target the keywords that you've found to be in demand.

You have to identify your main keywords (These are the words that most people will use to search for your services on the internet) Make sure you know exactly how people are searching for Expo Stands, Display Systems or events in the Search Engines.  Then, take each one of your product pages that relates to those keywords and optimize it for those search phrases. (We will assist you with this as soon as we have identified all your relevant keywords)




You are in a sense an Affiliate Marketer recommending Consumer Electronics, furniture etc (as value added services), make sure that you're recommending those products on separate pages.  Meaning, if you're recommending a Plasma Television, make sure that you have a few different pages each recommending a different popular make an model number.

And make sure that those pages are optimized correctly for the most relevant and in-demand search terms.

You're selling an specific product with a variety of uses in a single industry, write as many article pages that you have search terms for.  Each article page should be optimized for one or two closely related search terms, and they should all, in turn, lead to your contacts page.

And don't forget, you can trade articles not just links with other web site owners.  While your competitors are slowly trading just one link at a time, you can blow by them by getting multiple links at once by providing quality content in the form of articles to other web sites.

Remember that Google and Yahoo! rank pages – not sites.  That's why you need to think about maximizing your content, whatever it may be, in order to maximize your chances for ranking.

Case in point:  For your site, make sure that each of the product pages are optimized for the list of keywords that you know people are searching for.

No, you don't need a lot of content if you don't need to rank for more than a few keywords.  But if you want to dominate an industry or category, you need to have at least one page of content for every keyword you want ranking for.

Next time we'll talk about the reason why stale content may be costing you sales.  Hint: It's probably not what you're thinking.